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MORE THAN A CREATIVE


A specialist, it not specialising, I marry creative flair and digital understanding with strategic insight to deliver exceptional brand experiences that work seamlessly on and offline.



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Chairs are art.
— The Senator Group

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To communicate quality you have to want to inspire.

Fashion, art and architecture are the basis of every idea. Colour, form and composition all stem from looking at a brutalist building, a Pink Floyd album or an Ellsworth Kelly painting because to create something new — you can’t just follow the trend —  you have to go against it.


Area of expertise: Art-direction.


How do you transform a complicated B2B sales process?
— The Senator Group

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Currently in its MVP stage The Portal is the start of a digital transformation for The Senator Group.

Designed to be optimised for future growth by harnessing digital experiences, The Portal supports B2B sales through one seamless customer journey, increasing efficiency, and decreasing new partners and third parties time to market.

This digital initiative is the first step to a much wider digital strategy to globally streamline sales channels, define products brands and services, and to ensure one of the world’s leading manufacturers continues to stay ahead of the competition.

Area of expertise: Design. Brand. UX. Strategy. Digital Marketing. Platform.


Thought Starter 0.7
— Bananas to some. Genius to others.

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Apple TV+ are streaming a new documentary about The Velvet Underground.

It offers a first-hand glimpse behind the music — full of thoughtful observations from John Cale, Moe Tucker, plus others who were there, as a fan, it offers a fascinating insight.

I’ve always known Andy Warhol managed the band but I’d always thought it was an art experiment, which to a degree it was, but I massively underestimated Warhol’s commercial eye.

Warhol wanted the band to break records, everything was carefully choreographed and orchestrated — the perfect example — Nico was his idea. The band were too scruffy, too intimidating, they needed the gloss of a blonde with a droney, almost blues-esq voice.

So what’s the point?

Well, apart from being a great documentary I couldn’t help but be inspired by what happens when you put amazing people together in a room.

The Factory was Warhol’s studio, a revolving door of finely selected musicians, drag queens, models, socialites, drug addicts, adult film stars, and free-thinkers — to hang out and unleash their creative potential.

Some might think this is glaringly obvious, but to create a safe space for people to express, create, and be reviewed by their peers isn’t an easy culture to cultivate.

I can only relate to this from having worked within many design and advertising studios but how do you get a hierarchical, stagnant, conglomerate to champion this philosophy?

What if every business had a Factory department? Better than an R&D department (and minus the adult film stars, or not?) but a musician, artist, poet, web developer, filmmaker and product designer all in a room to procrastinate, question, and ultimately work to a common goal?

What could Procter & Gamble, Unilever, Diageo, Johnson & Johnson, or Deloitte create, change and improve internally and externally — it would be a good experiment.






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