Thought Starter 0.6
— Metaverse
︎︎︎
Is it time to wake up to the metaverse mall?
From groceries to placemaking, retailers are reinventing their post COVID conversation with users as retail itself becomes more immersive, expressive, dramatic and hyper-personalised.
With Fortnite, Minecraft and Roblox leading the way, and now the launch of Meta, formly Facebook, the Metaverse doors have been flung open. But when will retailers start building their own virtual worlds?
On Oct. 27, Nike filed over half a dozen trademarks for its swoosh logo and slogan “Just Do It,” that reveal plans of making and selling virtual footwear and apparel.
The potential reach could be vast through virtual pop-up stores where you can access limited edition trainers, to NFT artists creating unique metaverse for its virtual avatars.
Even Disney has annouced they are taking the leap — A virtual Disney World theme park accessible at any time and by anyone, anywhere, you can see the commercial appeal.
This tied together with Facebook and Ray-Ban collaborating to launch smart glasses, you can quickly see how this will become a whole new dimension.
Ref: Quartz, LSN, The Guardian.
— Metaverse
︎︎︎
Is it time to wake up to the metaverse mall?
From groceries to placemaking, retailers are reinventing their post COVID conversation with users as retail itself becomes more immersive, expressive, dramatic and hyper-personalised.
With Fortnite, Minecraft and Roblox leading the way, and now the launch of Meta, formly Facebook, the Metaverse doors have been flung open. But when will retailers start building their own virtual worlds?
On Oct. 27, Nike filed over half a dozen trademarks for its swoosh logo and slogan “Just Do It,” that reveal plans of making and selling virtual footwear and apparel.
The potential reach could be vast through virtual pop-up stores where you can access limited edition trainers, to NFT artists creating unique metaverse for its virtual avatars.
Even Disney has annouced they are taking the leap — A virtual Disney World theme park accessible at any time and by anyone, anywhere, you can see the commercial appeal.
This tied together with Facebook and Ray-Ban collaborating to launch smart glasses, you can quickly see how this will become a whole new dimension.
Ref: Quartz, LSN, The Guardian.