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height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/498d94fd5b8063b5f27253b4d6f91b9d0117ad24e39709bab0988add40efe8e7/2024_04_19_Senator_Y2171483.jpg" data-mid="211675310" border="0" src="https://freight.cargo.site/w/1000/i/498d94fd5b8063b5f27253b4d6f91b9d0117ad24e39709bab0988add40efe8e7/2024_04_19_Senator_Y2171483.jpg" /> <img width="870" height="490" width_o="870" height_o="490" data-src="https://freight.cargo.site/t/original/i/d97502845c2114a734623d82258121d6269b95672418ccedbe576b9a501981a4/My-Movie-5.gif" data-mid="211671346" border="0" src="https://freight.cargo.site/w/870/i/d97502845c2114a734623d82258121d6269b95672418ccedbe576b9a501981a4/My-Movie-5.gif" /> <img width="1985" height="1404" width_o="1985" height_o="1404" data-src="https://freight.cargo.site/t/original/i/d23d81ac4f84ec0ddb995861f61382e2754f2a810332b615c2a516285c329e56/1.4.png" data-mid="211675272" border="0" src="https://freight.cargo.site/w/1000/i/d23d81ac4f84ec0ddb995861f61382e2754f2a810332b615c2a516285c329e56/1.4.png" /> <img width="1920" height="983" width_o="1920" height_o="983" data-src="https://freight.cargo.site/t/original/i/f844f5efba6a4e628024ffd9f2109a801573474be66f97b4c6065d3f6b1b693a/umg_4ps.jpg" data-mid="123696039" border="0" src="https://freight.cargo.site/w/1000/i/f844f5efba6a4e628024ffd9f2109a801573474be66f97b4c6065d3f6b1b693a/umg_4ps.jpg" /> ︎︎︎ https://stuffbyed.co.uk/Words Fri, 05 Nov 2021 15:44:10 +0000 Stuff https://stuffbyed.co.uk/Words BRAND AND CREATIVE LED Sitting at the intersection of design, marketing, and sales, I specialise in creating creatively driven ideas&nbsp; rooted in brand narrative. ︎︎︎ https://stuffbyed.co.uk/CoLab Sun, 26 May 2024 12:19:40 +0000 Stuff https://stuffbyed.co.uk/CoLab <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c098512ecf7996347937f8e5493be010683f8f15c7e3fee52d5f87d42b3c3ead/4917_CoLab_Booklet_Presentation_v4_video6.jpg" data-mid="211675065" border="0" src="https://freight.cargo.site/w/1000/i/c098512ecf7996347937f8e5493be010683f8f15c7e3fee52d5f87d42b3c3ead/4917_CoLab_Booklet_Presentation_v4_video6.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/880b6c30a5514fcd3f925bf420d2c360315ac62493ec2dc9aced665162b9dd32/4917_CoLab_Booklet_Presentation_v4_video7.jpg" data-mid="211675066" border="0" src="https://freight.cargo.site/w/1000/i/880b6c30a5514fcd3f925bf420d2c360315ac62493ec2dc9aced665162b9dd32/4917_CoLab_Booklet_Presentation_v4_video7.jpg" /> CoLab— Senator&nbsp; ︎︎︎ Rooted in research into emerging models in higher education, CoLab designed by Pearson Lloyd, offers workspaces and institutions a versatile modular furniture system that empowers shared learning and collaboration. Senator is a brand that stands for Engineering Possibility. The launch of CoLab is just the start of new path to showcase it’s 45 year history of creating market leading products. &nbsp; Area of expertise: Art-direction, Copywriting, Design, Strategy https://stuffbyed.co.uk/Sketch-5 Sun, 26 May 2024 14:30:59 +0000 Stuff https://stuffbyed.co.uk/Sketch-5 <img width="2230" height="1764" width_o="2230" height_o="1764" data-src="https://freight.cargo.site/t/original/i/d1b0eead6d84c5e3113a7623c637ea26301bf3349701fa5c4b860859d3468fc7/Screenshot-2024-05-26-at-11.16.53.png" data-mid="211678142" border="0" src="https://freight.cargo.site/w/1000/i/d1b0eead6d84c5e3113a7623c637ea26301bf3349701fa5c4b860859d3468fc7/Screenshot-2024-05-26-at-11.16.53.png" /> <img width="604" height="340" width_o="604" height_o="340" data-src="https://freight.cargo.site/t/original/i/0a76c38e01ed1c6d72c1edd668c13335f939da51d8ac8f831a6566931a11d675/Sketch_snippet.gif" data-mid="211678141" border="0" src="https://freight.cargo.site/w/604/i/0a76c38e01ed1c6d72c1edd668c13335f939da51d8ac8f831a6566931a11d675/Sketch_snippet.gif" /> Made to inspire— Senator &nbsp;| &nbsp;Allermuir&nbsp; ︎︎︎ Sketch is our forum to showcase new ideas, trends, opinions, and product, from both Senator and Allermuir. Two completely different brands but with one vision; to create innovative products for the workplace. Sketch was born out of the idea to inspire. Every issue contains three themes: product, ideas and opinions. These themes inform the content for every issue.&nbsp; Available in print and online. Area of expertise: Art-direction, Copywriting, Design, Editorial https://stuffbyed.co.uk/Knowledge Mon, 27 May 2024 10:39:57 +0000 Stuff https://stuffbyed.co.uk/Knowledge <img width="800" height="598" width_o="800" height_o="598" data-src="https://freight.cargo.site/t/original/i/750ae05315783b3cb4417c330d7889cfadeedaf228906c78295314eadccdb7ba/2-800x.png" data-mid="211718585" border="0" src="https://freight.cargo.site/w/800/i/750ae05315783b3cb4417c330d7889cfadeedaf228906c78295314eadccdb7ba/2-800x.png" /> Thought Starter 0.8— Learning to not know. ︎︎︎ How much time do you give to experimenting and trying new things, without the fear of needing a commercial outcome or deliverable? What if there was no brief or client? What would you make? What are you interested in? What are the things you get out of bed for? Having the time to experiment is vital to keeping things successful but it’s all to easy to deliver what you know when you’re everything is needed not today but yesterday. We all crave something new but stepping out of your comfort zone and stopping to ask new questions might help inform, and improve, what you already know.So what’s the outcome? Have the confidence in yourself to know that even when you’re up against the churn of constant deadlines, stepping back to try something new isn’t time waste but time gained. Illustration by Developments. https://stuffbyed.co.uk/Sybr Sun, 26 May 2024 14:41:14 +0000 Stuff https://stuffbyed.co.uk/Sybr <img width="2242" height="1098" width_o="2242" height_o="1098" data-src="https://freight.cargo.site/t/original/i/316aa307db5a3df4a9a6f44f6ef42404963beba123f8116e240b889e61ff1cfb/Screenshot-2024-05-26-at-14.01.41.png" data-mid="211678289" border="0" src="https://freight.cargo.site/w/1000/i/316aa307db5a3df4a9a6f44f6ef42404963beba123f8116e240b889e61ff1cfb/Screenshot-2024-05-26-at-14.01.41.png" /> Big Grill. Big Thrill.— Sybr ︎︎︎ Create a brand for the ultimate gaming chair: Si1, Seating Innovation One. Designed for those who want to game like a pro, Sybr is a market leading chair desiged to empower every gamer. Area of expertise: Art-direction, Tone of Voice, Design, Brand Strategy https://stuffbyed.co.uk/Chairs-are-Art Sat, 15 Apr 2023 17:15:41 +0000 Stuff https://stuffbyed.co.uk/Chairs-are-Art <img width="9772" height="3952" width_o="9772" height_o="3952" data-src="https://freight.cargo.site/t/original/i/d3926a995b548d5f0b3d3160a6f0b52e0decfab2beae963795fbbf1c8b4a0848/2021_12_08_senator_group114053.jpg" data-mid="175479065" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d3926a995b548d5f0b3d3160a6f0b52e0decfab2beae963795fbbf1c8b4a0848/2021_12_08_senator_group114053.jpg" /> Chairs are art.— The Senator Group ︎︎︎ To communicate quality you have to want to inspire. Fashion, art and architecture are the basis of every idea. Colour, form and composition all stem from looking at a brutalist building, a Pink Floyd album or an Ellsworth Kelly painting because to create something new — you can’t just follow the trend — &nbsp;you have to go against it. Area of expertise: Art-direction. https://stuffbyed.co.uk/Portal Thu, 11 Nov 2021 21:32:04 +0000 Stuff https://stuffbyed.co.uk/Portal <img width="842" height="510" width_o="842" height_o="510" data-src="https://freight.cargo.site/t/original/i/b155c6106d288489c280766e7f11f28fe1ceb5ad0b68d65b3cd4cc68c84f0247/Portal2.png" data-mid="125160633" border="0" src="https://freight.cargo.site/w/842/i/b155c6106d288489c280766e7f11f28fe1ceb5ad0b68d65b3cd4cc68c84f0247/Portal2.png" /> <img width="842" height="510" width_o="842" height_o="510" data-src="https://freight.cargo.site/t/original/i/1892f8017f32b15c3efbd86725d0163dc00ab3305de48b5ea5cb2bb09774f2d4/portal22.png" data-mid="125160632" border="0" src="https://freight.cargo.site/w/842/i/1892f8017f32b15c3efbd86725d0163dc00ab3305de48b5ea5cb2bb09774f2d4/portal22.png" /> How do you transform a complicated B2B sales process?— The Senator Group ︎︎︎ Currently in its MVP stage The Portal is the start of a digital transformation for The Senator Group. Designed to be optimised for future growth by harnessing digital experiences, The Portal supports B2B sales through one seamless customer journey, increasing efficiency, and decreasing new partners and third parties time to market. This digital initiative is the first step to a much wider digital strategy to globally streamline sales channels, define products brands and services, and to ensure one of the world’s leading manufacturers continues to stay ahead of the competition. Area of expertise: Design. Brand. UX. Strategy. Digital Marketing. Platform. https://stuffbyed.co.uk/Velvet-1 Sat, 20 Nov 2021 14:56:22 +0000 Stuff https://stuffbyed.co.uk/Velvet-1 <img width="640" height="333" width_o="640" height_o="333" data-src="https://freight.cargo.site/t/original/i/e79d30228ce1d52d7f5fcd128d55abef0fff91ea18c80a693083f1354f4e9a99/the-velvet-underground.jpeg" data-mid="125159199" border="0" src="https://freight.cargo.site/w/640/i/e79d30228ce1d52d7f5fcd128d55abef0fff91ea18c80a693083f1354f4e9a99/the-velvet-underground.jpeg" /> Thought Starter 0.7— Bananas to some. Genius to others. ︎︎︎ Apple TV+ are streaming a new documentary about The Velvet Underground. It offers a first-hand glimpse behind the music — full of thoughtful observations from John Cale, Moe Tucker, plus others who were there, as a fan, it offers a fascinating insight. I’ve always known Andy Warhol managed the band but I’d always thought it was an art experiment, which to a degree it was, but I massively underestimated Warhol’s commercial eye. Warhol wanted the band to break records, everything was carefully choreographed and orchestrated — the perfect example — Nico was his idea. The band were too scruffy, too intimidating, they needed the gloss of a blonde with a droney, almost blues-esq voice. So what’s the point? Well, apart from being a great documentary I couldn’t help but be inspired by what happens when you put amazing people together in a room. The Factory was Warhol’s studio, a revolving door of finely selected musicians, drag queens, models, socialites, drug addicts, adult film stars, and free-thinkers — to hang out and unleash their creative potential. Some might think this is glaringly obvious, but to create a safe space for people to express, create, and be reviewed by their peers isn’t an easy culture to cultivate. I can only relate to this from having worked within many design and advertising studios but how do you get a hierarchical, stagnant, conglomerate to champion this philosophy? What if every business had a Factory department? Better than an R&amp;D department (and minus the adult film stars, or not?) but a musician, artist, poet, web developer, filmmaker and product designer all in a room to procrastinate, question, and ultimately work to a common goal? What could Procter &amp; Gamble, Unilever, Diageo, Johnson &amp; Johnson, or Deloitte create, change and improve internally and externally — it would be a good experiment. https://stuffbyed.co.uk/Metaverse Fri, 05 Nov 2021 15:44:09 +0000 Stuff https://stuffbyed.co.uk/Metaverse <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a631b712f6c43a4f581ff584c0a065363e280101e6cbfe4be2d26358cd83c16/BLOG_18.jpg" data-mid="124165984" border="0" src="https://freight.cargo.site/w/1000/i/5a631b712f6c43a4f581ff584c0a065363e280101e6cbfe4be2d26358cd83c16/BLOG_18.jpg" /> Thought Starter 0.6— Metaverse ︎︎︎ Is it time to wake up to the metaverse mall? From groceries to placemaking, retailers are reinventing their post COVID conversation with users as retail itself becomes more immersive, expressive, dramatic and hyper-personalised. With Fortnite, Minecraft and Roblox leading the way, and now the launch of Meta, formly Facebook, the Metaverse doors have been flung open. But when will retailers start building their own virtual worlds? On Oct. 27, Nike filed over half a dozen trademarks for its swoosh logo and slogan “Just Do It,” that reveal plans of making and selling virtual footwear and apparel. The potential reach could be vast through virtual pop-up stores where you can access limited edition trainers, to NFT artists creating unique metaverse for its virtual avatars. Even Disney has annouced they are taking the leap — A virtual Disney World theme park accessible at any time and by anyone, anywhere, you can see the commercial appeal. This tied together with Facebook and Ray-Ban collaborating&nbsp;to launch smart glasses,&nbsp;you can quickly see how this will become a whole new dimension. Ref: Quartz, LSN, The Guardian.